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So far Stuart has created 22 blog entries.

3 Fundamental Rules of Web Design

ClipboardHere are 3 rules of web design that you should ALWAYS remember when you are thinking of designing your website, re-designing your website or making alternations to your website.

Forget any one of them and your website could turn into a waste of time, money and space.

Just because you can doesn’t mean you should
There are lots of things you can do with a website and lots of things you can include in your website.

You can have bright colours, flashing lights, dancing bears, your favourite music from your teenage years and much more but just because you can doesn’t mean you should.

If your website is about selling your products or services how will dancing bears and your favourite music improve your chances of making a sale?

If your website is about business, then your website needs to look professional. It needs to look like a business website.

It needs to send a message to the people who visit your website that they can rely on your business.

Will dancing bears, flashing lights and music do that for you? I think not.

Just because you do doesn’t mean anyone else does
Beauty might be in the eye of the beholder but when it comes to websites the “beauty” perceived by the website owner is seldom what anyone else sees.

You might like pastel colours, unusual fonts and something quite different for the navigation but is that what your site visitors want to find?

Do they want to have to squint to ready your text or struggle with fonts that may look wonderful but are impossible to read?

When it comes to business websites your potential customers want the information clearly displayed in a format that they can understand.

If they can’t find the information that they are looking for then they leave because they know that someone else will give them what they want.

If you’re not in the business of entertaining then don’t try and entertain.
If you have a business website then it’s there to sell your products or your services … and maybe do a little educating as well.

It’s not there to entertain people and the more you try to entertain the fewer sales your website will generate. When people come to a business website they expect information and some way to buy what you’re selling … they don’t want to be entertained and if you try they will perceive that as being a waste of their time.

While most people tend to waste a lot of time online they don’t want to do it when they are trying to do business.

Every item that goes into building your business website should be there for no other reason than to sell your products or services.

Anything that doesn’t do that is a waste of space and will only encourage people to look somewhere else for what they want.

By |December 29th, 2015|Websites|Comments Off on 3 Fundamental Rules of Web Design

Your Website is Not About You

WarningI know, the title of this post clearly sounds as though I have lost my marbles.

How could your website not be about you?

If your website is not about you then who is it about?

Well the simple fact is that I haven’t lost anything and I am definitely not joking when I say that your business website should never be about you.

I know that is undoubtedly hard to accept or believe and if you don’t accept what I have just said then you’re not alone. A great many business website owners, and web designers, out there don’t understand that fundamental fact.

They believe that their website is very definitely about them and they want to tell their customers all they can about themselves … but their potential customers, and your potential customers, don’t care.

All any potential customer cares about when they visit a website is what’s in it for them. What will the product or service that a business website is selling do for them?

They don’t care if you have been in business for five months or 500 years. They don’t care if you are carrying on a family tradition or honouring the memory of someone who was near and dear to you but has now passed away.

They don’t care if you love dogs, drive an exotic sports car and are only seen at the best parties. All they care about is what your product or service will do for them.

Will it improve their life? Will it save them money? Will it solve some problem that they have been struggling with for years?

Can they have it immediately? Will they have to wait for weeks to have it delivered? Does it come in their favourite colour? Will they be the first on their block to own one? Will they be able to return it if it doesn’t work?

Will you really deliver it or are you going to take their money and skip the country with it?

Those are just some of the things that people are interested in when they are visiting your business website.

Is your website going to answer those questions or is it going to tell them over and over again how good you are and how wonderful your product is?

If you don’t answer their questions; if all you want to do is make yourself, or your business, look good then your potential customers are going to leave without buying a thing.

In short, your website needs to stress the benefits of owning your product or using your service.

By |December 27th, 2015|Websites|Comments Off on Your Website is Not About You